HandsetsHandset Components

Handset Components

Apps Processor Profile Samsung Must Expand its Customer Base or Risk Becoming Niche



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Report Summary:

Samsung’s Hummingbird apps processor achieved notable success during 2010 appearing in the popular Galaxy S and Wave handsets from Samsung. The company also has strong ties with Apple, manufacturing the A4 chip that powers the iPhone 4, iPad and other Apple products. However, apart from relationships with the handset division of Samsung and Apple, Samsung’s apps processor entity has struggled to find customers for its high performance stand-alone applications processors. This report analyzes Samsung’s applications processor strategy, product roadmap, strengths, weaknesses, opportunities and threats.

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