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Author: Roger Lanctot
Publication Date: Aug 19 2019
Pages: 10
Report Type: Report, Word

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Report Summary:

Europe is ground zero for the car sharing industry and the epicenter of the phenomenon is Germany.  Some other regions may have more shared cars — such as China — but no geography has more operators or as many users as does Germany. This report looks at the major German car rental company Sixt and its effort to enter the car sharing market in the context of competing efforts from automakers, such as BMW, Daimler, and Volkswagen.

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