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Author: Ben Lundin
Publication Date: Jan 10 2020
Pages: 19
Report Type: Report, Word

 Powertrain, Body, Chassis and Safety



Free Now Group - A True Challenge to Uber?



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Report Summary:

The Free Now Group, a ride hailing joint venture within the broader BMW – Daimler Your Now mobility partnership, is actively challenging Uber across 18 different global markets. The Group is expecting to double its revenue in 2019 and is claiming profitability in more than half of the cities it operates in.

But how viable of a threat is the Free Now Group to Uber’s steady grip on the global ride hailing market? This report will analyze the operational structure of the Free Now Group and will discuss the long-term prospects for this OEM mobility partnership moving forward.

Table of Contents

1.    Executive Summary    4
2.    Untangling the Your Now Brand    6
2.1.1    Branding and Consolidation Difficulties    6
2.1.2    Changes in Operational Structure    6
2.1.3    Consumer Reach    9
3.    Free Now Group– A Ride Hailing Success Story?    10
3.1    Group Overview    10
3.2    Beat    12
3.2.1    Greece    12
3.2.2    Mexico    12
3.2.3    Argentina    13
3.2.4    Chile    13
3.2.5    Colombia    13
3.2.6    Peru    14
3.3    Kapten    14
3.3.1    France    14
3.3.2    United Kingdom    14
3.3.3    Portugal    15
3.3.4    Switzerland    15
3.4    Free Now (formerly mytaxi)    15
4.    Conclusion    17
5.    How Can We Help You?    19

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