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Powertrain, Body, Chassis and Safety

BMW i Raising Consumer Appeal For Plug-In Vehicles

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Report Summary:

On July 29, 2011, BMW unveiled two concept cars, the i3 compact electric car (with optional range extender) and the i8 plug-in hybrid sports coupe, before the company’s Chief Executive Officer, Dr. Norbert Reithofer, and the German Minister for Transportation, Peter Ramsauer. i3 will launch in 2013 and i8 will launch in 2014. While vehicle like the Nissan Leaf and the Chevrolet Volt have already had an earlier impact on the automotive market, Strategy Analytics believes that the new i-branded premium concepts from BMW will represent an important boost to the image in consumer minds of electrified vehicles.

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