Powertrain, Body, Chassis and Safety

Automakers Explore Car Sharing, Ride Hailing, and Other Connected Mobility Programs

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Report Summary:

This report focuses on the intersection of on-demand transportation and current automaker business models. At this time no fewer than 11 automakers have moved into the mobility services marketplace. This report also examines the role that connectivity plays in enabling new mobility services.

At this time mobile devices are the primary enabler, but as we look toward the future, embedded connectivity is likely to play a larger role in enabling the use of automaker’s mobility services.

Table of Contents

1.    Executive Summary
2.    The Mobility Services Marketplace

 2.1    Market Status
 2.2    Transportation Network Company Business Models
 2.3    Ride-hailing Business Model Pitfalls
 2.4    Ride-hailing and Future Autonomy
 2.5    Leasing and Rental Programs for Ride-Hailing Service Drivers
3.    Automaker Mobility Services and Initiatives
 3.1    Audi
  3.1.1    Audi at Home
  3.1.2    Audi Unite
  3.1.3    Audi On Demand
 3.2    BMW
  3.2.1    BMW DriveNow
 3.3    Daimler
  3.3.1    Car2Go
  3.3.2    Moovel
 3.4    Ford
  3.4.1    Ford Mobility Solutions
 3.5    General Motors
  3.5.1    Maven
  3.5.2    Opel CarUnity
 3.6    Jaguar Land Rover
 3.7    PSA Group
  3.7.1    Citroen Multicity Car Sharing
  3.7.2    Mu by Peugeot
  3.7.3    Bolloré Partnership
  3.7.4    Share Your Fleet
  3.7.5    WeDrive Investment
 3.8    Renault-Nissan Alliance
  3.8.1    Co-wheels
  3.8.2    Cohesive Mobility Solution (COMOS)
  3.8.3    Choimobi Yokohama
 3.9    Toyota
 3.10    Volkswagen
 3.11    Volvo
4.    Conclusion

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