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Powertrain, Body, Chassis and Safety

Automotive Heads-Up Displays: Augmented Reality Will Help Drive Growth

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Report Summary:

As infotainment and ADAS/automation features become increasingly complex, the challenges of safely communicating information to the driver have never been greater.  Heads-Up Displays have the potential to play a major role in the successful deployment of connected and automated vehicles. New HUD technologies are also emerging such as HOE (Holographic Optical Elements), which could produce better and more vivid colors and displays. In addition, Augmented Reality (AR) techniques promise to improve HUD functionality and usability.  However, high manufacturing costs and packaging issues still need to be resolved for mass-market adoption of HUD systems.
Table of Contents

  1. Executive Summary
    1. Automotive HUD Forecast
    2. Abbreviations in this Report
  2. Applications of HUD Technology in Automotive
    1. Augmented Reality (AR)
    2. Volumetric Displays
  3. Automakers Deploying HUD Technologies
    1. BMW Group
      1. BMW’s HUD Platform
      2. MINI
      3. Rolls-Royce
    2. Daimler
      1. Mercedes-Benz MBUX Different HUDs
    3. Ford
      1. Ford’s HUD Platforms and Vehicle Deployment
    4. General Motors
      1. History of GM Head-Up Display
      2. General Motor’s HUD Platforms Offered in Different Models
    5. Honda
    6. Hyundai – KIA
    7. Mazda
      1. Mazda’s Active Driving Display
    8. PSA Group
      1. Peugeot’s HUD Approach
    9. Renault-Nissan-Mitsubishi Alliance
      1. Renault – Nissan – Mitsubishi Alliance HUD Platform
      2. Infiniti HUD
    10. Tata Motors – JLR
      1. JLR HUD Technology and Different Platforms
    11. Toyota Motor Company
      1. Toyota’s HUD Platform
    12. Volkswagen
      1. VW’s Different Types of HUD
      2. VW’s Investments and Partnerships in the HUD Technology
  4. Suppliers Providing HUD Technology
    1. Alps Electric
    2. Bosch
    3. Continental
      1. Different Types of HUDs Proposed by Continental
      2. Continental Strategic Partnerships in the Area of HUD
    4. Denso
    5. LITEON
      1. LITEON’s HUD Technologies
    6. LG Electronics         
      1. LG Electronics Heads-Up Display Solutions
    7. Magneti Marelli
      1. Magneti Marelli’s Windshield HUD
    8. Maxell
      1. Maxell’s AR-HUD Technology
    9. Microchip
    10. Nippon Seiki
    11. Panasonic Automotive
      1. Panasonic Automotive Head-Up Display (HUD) with Augmented Reality (AR).
    12. Renesas
      1. Renesas Automotive Head-up Display
    13. RICOH Industrial Solutions
      1. RICOH’s Different HUD Technologies
    14. TI – Texas Instruments
      1. TI’s DLP Automotive chipsets for Heads-up displays
    15. Visteon
    16. Yazaki
  5. Start-ups Developing HUD for Automotive and Other Applications
    1. DigiLens
      1. DigiLens AutoHUD
      2. DigiLens AutoHUD’s Technology
      3. Investments and Partnerships
    2. Envisics
      1. Envisics Dynamic Holographic Platform
      2. Envisics Approach on the HUD Development
    3. Falcon-AR
      1. Falcon-AR True3D Augmented Reality Display
    4. Futurus Technology
      1. Built-In Windshield HUD
      2. Light Field AR HUD
    5. Horizon
      1. Journey Automotive AI Processor Series
      2. AR-HUD
    6. Plessey Semiconductors
      1. Plessey’s MicroLED Direct-Drive Display
    7. WayRay
      1. WayRay Holographic AR Technology
      2. WayRay Investments and Partnerships
  6. The Future of HUD and AR Technologies
    1. Full Wind Shield Display
    2. Holographic Systems
    3. Futuristic Helmet HUDs and Glasses
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