Powertrain_Body_Chasis&SafetyPowertrain, Body, Chassis & Safety

Ask the author
Author: Angelos Lakrintis
Publication Date: Dec 12 2019
Pages: 60
 Report Type: Report, Word

Related Reports

Related Dashboards

Powertrain, Body, Chassis and Safety

Automotive Heads-Up Displays: Augmented Reality Will Help Drive Growth



Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.
Login

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

As infotainment and ADAS/automation features become increasingly complex, the challenges of safely communicating information to the driver have never been greater.  Heads-Up Displays have the potential to play a major role in the successful deployment of connected and automated vehicles. New HUD technologies are also emerging such as HOE (Holographic Optical Elements), which could produce better and more vivid colors and displays. In addition, Augmented Reality (AR) techniques promise to improve HUD functionality and usability.  However, high manufacturing costs and packaging issues still need to be resolved for mass-market adoption of HUD systems.
Table of Contents

  1. Executive Summary
    1. Automotive HUD Forecast
    2. Abbreviations in this Report
  2. Applications of HUD Technology in Automotive
    1. Augmented Reality (AR)
    2. Volumetric Displays
  3. Automakers Deploying HUD Technologies
    1. BMW Group
      1. BMW’s HUD Platform
      2. MINI
      3. Rolls-Royce
    2. Daimler
      1. Mercedes-Benz MBUX Different HUDs
    3. Ford
      1. Ford’s HUD Platforms and Vehicle Deployment
    4. General Motors
      1. History of GM Head-Up Display
      2. General Motor’s HUD Platforms Offered in Different Models
    5. Honda
    6. Hyundai – KIA
    7. Mazda
      1. Mazda’s Active Driving Display
    8. PSA Group
      1. Peugeot’s HUD Approach
    9. Renault-Nissan-Mitsubishi Alliance
      1. Renault – Nissan – Mitsubishi Alliance HUD Platform
      2. Infiniti HUD
    10. Tata Motors – JLR
      1. JLR HUD Technology and Different Platforms
    11. Toyota Motor Company
      1. Toyota’s HUD Platform
    12. Volkswagen
      1. VW’s Different Types of HUD
      2. VW’s Investments and Partnerships in the HUD Technology
  4. Suppliers Providing HUD Technology
    1. Alps Electric
    2. Bosch
    3. Continental
      1. Different Types of HUDs Proposed by Continental
      2. Continental Strategic Partnerships in the Area of HUD
    4. Denso
    5. LITEON
      1. LITEON’s HUD Technologies
    6. LG Electronics         
      1. LG Electronics Heads-Up Display Solutions
    7. Magneti Marelli
      1. Magneti Marelli’s Windshield HUD
    8. Maxell
      1. Maxell’s AR-HUD Technology
    9. Microchip
    10. Nippon Seiki
    11. Panasonic Automotive
      1. Panasonic Automotive Head-Up Display (HUD) with Augmented Reality (AR).
    12. Renesas
      1. Renesas Automotive Head-up Display
    13. RICOH Industrial Solutions
      1. RICOH’s Different HUD Technologies
    14. TI – Texas Instruments
      1. TI’s DLP Automotive chipsets for Heads-up displays
    15. Visteon
    16. Yazaki
  5. Start-ups Developing HUD for Automotive and Other Applications
    1. DigiLens
      1. DigiLens AutoHUD
      2. DigiLens AutoHUD’s Technology
      3. Investments and Partnerships
    2. Envisics
      1. Envisics Dynamic Holographic Platform
      2. Envisics Approach on the HUD Development
    3. Falcon-AR
      1. Falcon-AR True3D Augmented Reality Display
    4. Futurus Technology
      1. Built-In Windshield HUD
      2. Light Field AR HUD
    5. Horizon
      1. Journey Automotive AI Processor Series
      2. AR-HUD
    6. Plessey Semiconductors
      1. Plessey’s MicroLED Direct-Drive Display
    7. WayRay
      1. WayRay Holographic AR Technology
      2. WayRay Investments and Partnerships
  6. The Future of HUD and AR Technologies
    1. Full Wind Shield Display
    2. Holographic Systems
    3. Futuristic Helmet HUDs and Glasses
  7. How Can We Help You?

For more information about our services please contact us or email support@strategyanalytics.com

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Contact Sales

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message:
Change the CAPTCHA codeSpeak the CAPTCHA code
 

please enter captcha from left