Infotainment and Telematics

Premium Audio Market Share and Market Perception




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Report Summary:

Globally, the sales of vehicles with premium audio solutions will grow from 9.1M in 2011 to 18.5M in 2018. Although OEMs and Suppliers are unlikely to drive vehicles sales through premium audio solutions, these solutions are important for driving higher profits. This report assess the currently market status of premium branded audio suppliers and identifies the current market share leaders in the US, Europe, and China. This research is then compared and contrasted with Strategy Analytics’ primary consumer survey research which targets consumer perception of the current audio solution providers. Given the current market status and consumer preferences, Strategy Analytics then provides OEMs and Tier Suppliers with recommendations as to best practices for unlocking revenues in this market.


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