Over-the-Air updates are enabling a whole new world of on-demand options and upgrades. However, OEMs are approaching the opportunity from different perspectives. Will consumers be surprised and delighted by the new world of on-demand personalization, or perceive OTA options and features as an opportunistic money-grab?
Xiaomi a Premium Brand for UK Smartphone Buyers?
Audi Functions on Demand - Try Before You Buy, A Rational Compromise
Sep 24, 2022
Who is Influencing the Automotive Ecosystem?
Sep 22, 2022
Disrupting the Disruption: Ultra-Fast EV Charging on the Horizon
Sep 09, 2022