Author: Chris Schreiner


Publication Date: Nov 08 2013


Pages: 36


Report Type: Buyer Analysis



 Infotainment and Telematics

In-Vehicle Displays Consumer Preferences and Market Forecast




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Report Summary:

More displays of increasing size and complexity will be making their way into more mid-sized vehicles in the coming years. Strategy Analytics also predicts strong growth for center multifunction displays greater than 5.9”, touchscreens, and head-up displays (HUDs). Focus groups undertaken with consumers in the US demonstrate the balance between providing these additional ways to present information to the driver while not overwhelming them with clutter and distracting them from the task at hand. Augmented reality HUDs can have a great impact on safety and the driving experience, but safety and liability concerns must be addressed.


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