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Infotainment and Telematics
Ford Losing Its HMI Edge
Apple’s rise as a dominant global smartphone application supplier has brought a corresponding rise in the app-store/iTunes business eco-system. Along with this eco-system has come a user experience characterized by application icons on touch screens. This same approach is now being replicated in automotive head units putting pressure on Ford’s distinctly un-app-like MyFord Touch interface and jeopardizing Ford’s UI leadership.