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Author: Roger Lanctot


Publication Date: Aug 12 2011


Pages: 5


Report Type: Insight, Word



 Infotainment and Telematics

Ford Losing Its HMI Edge




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Report Summary:

Apple’s rise as a dominant global smartphone application supplier has brought a corresponding rise in the app-store/iTunes business eco-system. Along with this eco-system has come a user experience characterized by application icons on touch screens. This same approach is now being replicated in automotive head units putting pressure on Ford’s distinctly un-app-like MyFord Touch interface and jeopardizing Ford’s UI leadership.


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