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Author: Roger Lanctot

Publication Date: Aug 12 2011

Pages: 5

Report Type: Insight, Word

 Infotainment and Telematics

Ford Losing Its HMI Edge

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Report Summary:

Apple’s rise as a dominant global smartphone application supplier has brought a corresponding rise in the app-store/iTunes business eco-system. Along with this eco-system has come a user experience characterized by application icons on touch screens. This same approach is now being replicated in automotive head units putting pressure on Ford’s distinctly un-app-like MyFord Touch interface and jeopardizing Ford’s UI leadership.

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