Infotainment and TelematicsInfotainment and Telematics

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Author: Roger Lanctot
Publication Date: Sep 01 2022
Pages: 9
Report Type: Insight, Word
Infotainment and Telematics

EV Start-ups Press Pause on SiriusXM Despite Increasing Automotive Adoption in U.S.

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Report Summary:

SiriusXM is increasingly touting the reach of its streaming services and content.  In cars, SiriusXM continues to make progress with its 360L platform — which integrates satellite and streaming content sources — and additional content.  One sore spot, though, appears to be electric vehicles, where multiple startups have failed to embrace SiriusXM.

This Insight discusses this challenge and the company’s broader strategy in the automotive market.

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