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At the precise moment that the automotive industry is finally coming to grips with the responsibility and opportunity inherent in gathering vehicle data, the European Union and the U.S. state of California have stepped in with privacy regulations likely to tie connected car decision makers in knots. This Insight provides an overview of the EU’s GDPR rules and the U.S. state of California’s new privacy laws. This Insight also discusses how two companies, BMW and Otonomo, and one organization, the W3C are dealing with these regulations.