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Infotainment and Telematics
China New Opportunities in the OEM Navigation Engine Market
The attach rate of OEM navigation systems in China will remain relatively steady in the years ahead, but the market will benefit from the rapid growth of passenger cars shipments in China. OEMs and Tier1s have been looking for differentiated and cost-effective solutions in China, which is increasingly providing great opportunities for industry players. Local map suppliers in China; AutoNavi and NavInfo have been strengthening their presence in the ecosystem, including adding navigation software and telematics services, either through in-house development or partnerships. Independent in-vehicle navigation software vendors (on-board and/or off-board, local or import) have also introduced their latest solutions and launched aggressive marketing campaigns in the China market.