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Infotainment and Telematics
Brazil & China When Emerging Automotive Markets Collide
Brazil and China have emerged as two powerhouse consumer markets for the automotive industry. China is now the largest and fastest growing automotive market while Brazil is number four in terms of vehicle sales. With Chinese auto makers making significant forays into the surging Brazilian market, the Brazilian government felt obliged to introduce a tariff in September intended to stall the rapid run up in Chinese vehicle sales and to slow the expansion of distribution networks. The government’s move inspired local journalists to take a closer look at how Chinese cars measured up in the minds of consumers.