Author: Roger Lanctot


Co Author: Greg Basich


Publication Date: Jun 21 2019


Pages: 44


Report Type: Report, Word



 Infotainment and Telematics

Automotive OTA Updates: 2019 Market Status and Solution Providers




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Report Summary:

The auto industry is on the verge of enabling over-the-air (OTA) updates in tens of millions more vehicles than in years past. With this major change occurring in the industry, this report analyzes the methods for enabling OTA updates, the challenges associated with implementing them, and the solutions and business models used by companies in the OTA update market segment. In addition, this report looks at the financial benefits of enabling OTA updates, the user experience considerations associated with providing them, and the timeline for the broad deployment of OTA updates throughout the auto industry.

Table of Contents

1.    Executive Summary    4
2.    Market Overview    6
2.1    Defining Over-the-Air Updates    6
2.2    OTA Market Penetration    9
2.3    Challenges to Implementing OTA Updates    10
2.3.1    Company Infrastructure    10
2.3.2    Existing Dealership Network    10
2.3.3    In-vehicle ECU Limitations    10
2.3.4    Version Control    10
2.3.5    Supporting In-vehicle Network Architecture    11
2.4    Standards and Protocols    11
2.4.1    Standards    12
2.4.2    Regulations    13
2.4.3    Security    14
2.5    OTA Update User Experience Considerations    15
2.6    Telematics Forecast    17
2.7    Monetization    17
2.8    Business Models    19
3.    Solution Providers    21
3.1    Airbiquity    21
3.1.1    Solution    21
3.1.2    Business Model    23
3.1.3    Implications    23
3.2    Aurora Labs    24
3.2.1    Solutions    24
3.2.2    Implications    25
3.3    Aptiv    25
3.3.1    Solution    25
3.3.2    Business Model    26
3.3.3    Implications    27
3.4    EnGIS Technologies    27
3.4.1    Solution    27
3.4.2    Business Model    28
3.4.3    Implications    28
3.5    Excelfore    29
3.5.1    Solution    29
3.5.2    Business Model    31
3.5.3    Implications    31
3.6    Harman    33
3.6.1    Solution    33
3.6.2    Business Models    35
3.6.3    Implications    36
3.7    HERE    36
3.7.1    Solution    36
3.7.2    Business Model    39
3.7.3    Implications    39
3.8    Wind River    40
3.8.1    Solution    40
3.8.2    Business Model    42
3.8.3    Implications    42
4.    Conclusions    43
5.    How Can We Help You?    44

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