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Author: Ian Riches
Publication Date: Nov 24 2021
Pages: 12
Report Type: Insight, Word

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Automobil-Elektronik Kongress 2021 - The Bumpy Road to the Software-Defined Car

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Report Summary:

The overriding theme of the conference was the software-defined car, and what the automotive industry needs to do to succeed. Strategy Analytics noted the emergence of a seeming paradox that is at the heart of the bumpy road to the software defined car, centered around the fracture between the paths of horizontal and vertical integration.
Table of Contents

Executive Summary
The Software-Defined Car
Is Automotive “Special”?
Vertical vs. Horizontal Integration
Software Sourcing / Business Models
Conclusions & Recommendations
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