According to Strategy Analytics’ research, previous smartphone app-based key fob implementations were not compelling to consumers in the West outside of the early adopting group. Significant changes have been brought with Digital Key 2.0, and more will be enabled by Digital Key 3.0. Will they be sufficient to tip consumers’ opinions and replace smart keys?
Introduction.. 3
A bit of car key history. 3
App-based key fobs. 6
Checklist for Digital Keys. 8
Analyst Contacts. 10
Other Contacts: 10
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