In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Will Digital Key 3.0 Tip Consumers’ Perception for Good?



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Report Summary:

According to Strategy Analytics’ research, previous smartphone app-based key fob implementations were not compelling to consumers in the West outside of the early adopting group.

Significant changes have been brought with Digital Key 2.0, and more will be enabled by Digital Key 3.0. Will they be sufficient to tip consumers’ opinions and replace smart keys?


Table of Contents

Introduction.. 3

A bit of car key history. 3

App-based key fobs. 6

Checklist for Digital Keys. 8

Analyst Contacts. 10

Other Contacts: 10


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