In-Vehicle UX



Why Voice Controls are the Next Big Thing for Car Buyers



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Report Summary:

Strategy Analytics surveyed car owners in the US, Western Europe, and China regarding their usage of in-car voice recognition systems.  In-car voice controls are becoming a vital part of drivers' everyday journeys, used regularly for a wider variety of tasks beyond simply phone calling.  In one particular region, voice control is now used across most segments for all infotainment tasks, a trend that carries important implications for future cockpit design.

Table of Contents

- Executive Summary

- In-Car Voice Recognition Usage

- Overall Insights

- The Unique Challenges of In-Car Voice Design

- More Information

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