Author: Derek Viita


Co Author: Monica Wong


Publication Date: Sep 05 2019


Pages: 12


Report Type: Buyer Analysis



 In-Vehicle UX

Where are my Car Keys? Consumer Interest in App-Based Key Fobs




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Report Summary:

Strategy Analytics surveyed car owners in the US, Western Europe, and China regarding their interest in a vehicle which uses a mobile phone app for all authentication tasks related to access and operation.  Consumers’ interest in these “keyless cars” remains confined to specific demographics, and has notably decreased in one region.  Virtual keys provide a number of benefits to both the automaker and the car owner/renter, but for the concept to advance, a number of technological and design-related obstacles must be overcome.

Table of Contents

- Executive Summary

- Keyless Vehicle Interest

- Overall Insights

- The Keyless Car:  A Valueless Proposition?

- More Information

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