In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Video Streaming: Do Key Car Buying Segments Want it?

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Report Summary:

Strategy Analytics undertook a worldwide internet-based survey to investigate car owners’ interest in in-vehicle video streaming services.

A total of 4,782 car owners across the US (1,572), UK, France, Germany, Italy (1,678 in total), and China (1,532) were surveyed.
Consumers were asked about their interest in having access to video streaming services, such as Netflix in the US and Western Europe, and iQIYI, Youku-Tudou,Tencent Video in China, accessible for passengers at all times and for the driver when the vehicle is not in motion.

Overall, consumers in China are far more willing to have video streaming capability embedded in their cars –over half of them would either pay more or consider them a tie-breaker-, compared to both Europeans and Americans –just over a third-.

Table of Contents

Executive Summary

Interest in Video Streaming Services

Interest in Video Streaming Services by Age

Interest in Video Streaming Services by Tech Group

Overall Insights

Next Steps

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