Author: Chris Schreiner

Publication Date: Oct 12 2011

Pages: 6

Report Type: Insight, Word

 In-Vehicle UX

Vehicles with Better Fuel Economy are Most Preferred in the US

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Report Summary:

In a survey about consumers’ vehicle purchase priorities in the US, Strategy Analytics has found that consumers are overwhelmingly looking for better fuel economy in their next vehicle. Respondents were asked to rate twelve factors in order of importance when it comes to purchasing their next vehicle. Purchase Price, Type of Vehicle and Running Costs were rated as the first three priorities by respondents.

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