In-Vehicle UX

Vehicle Subscriptions: A Needle in the Mobility Service Haystack

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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in app-based car subscription services.  As with many app-based access or mobility service concepts, interest in this novel leasing model is limited to a few small segments.  Automakers and service providers must tread cautiously, be precise in targeting potential users, learn from recent contractions in the space, and reconsider numerous aspects of the subscriber experience.
Table of Contents

- Executive Summary

- Interest in Vehicle Subscription Services

- Overall Insights

- In Search of MaaS Markets

- More Information

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