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Author: Derek Viita
Publication Date: Oct 18 2018
Pages: 21
 Report Type: Buyer Analysis

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 In-Vehicle UX



Vehicle Subscription Services: A Compelling Concept for a Narrow Segment



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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in app-based vehicle subscription services.  Interest in such services is not widespread by any measure, as only a few specific types of consumers show even modest interest in the service model.  With numerous inherent challenges and a narrow target demographic, automakers must have a clear understanding of a few key transport choice factors for their customer base.
Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Consumer Interest in Vehicle Subscription Services
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Insights

5.  New Questions and Next Steps for Vehicle Subscription Services

6.  Appendix A:  Respondent Profile

7.  Appendix B:  Survey Questions

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