In_Vehicle_UXIn Vehicle UX

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Author: Diana Franganillo
Publication Date: Dec 15 2022
Pages: 37
Report Type: Benchmark
In-Vehicle UX

UX Evaluation: 22MY BMW iX



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Report Summary:

BMW has used the large and narrow Curved Display to align the vehicle’s interior contemporality to the exterior, although it has also kept the BMW’s signature control iDrive. The system works fairly well, with a menu structure following the latest digital trends, a level of customisation typically offered by German OEMs, and some delightful touches. However, it is unfortunate that the sheer amount of real estate hasn’t been used to further reduce the number of clicks required to accomplish most tasks.  


Table of Contents

Executive Summary. 5

Introduction.. 7

Methodology. 8

Overview of Displays and Controls. 8

Instrument Cluster. 9

Augmented Reality Head-Up Display. 11

Steering Wheel Controls. 11

Head Unit. 13

HVAC controls. 17

Physical controls in the centre console. 19

Digital Assistant. 21

Navigation.. 23

Media. 28

Communication.. 32

Insights. 35

Analyst Contacts. 36

Other Contacts  36

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