China’s electric vehicle (EV) market is growing twice as fast as the US and the market has become a leader in both the supply and demand of electric vehicles.
To further understand the world’s largest EV market, Strategy Analytics conducted in-depth interviews with pure EV owners in China to gain further insights on the purchase motivation and the user experience.
Through the observation and analysis of user behaviors in different types of journeys, UX insights and critical success factors are provided in this report.