In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

User Experience of Pure EVs in China



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Report Summary:

China’s electric vehicle (EV) market is growing twice as fast as the US and the market has become a leader in both the supply and demand of electric vehicles.

To further understand the world’s largest EV market, Strategy Analytics conducted in-depth interviews with pure EV owners in China to gain further insights on the purchase motivation and the user experience.

Through the observation and analysis of user behaviors in different types of journeys, UX insights and critical success factors are provided in this report.



Table of Contents

  1. Introduction
  2. Reasons for Purchase
  3. A Typical Journey in a Pure EV
  4. Long-Distance Journeys
  5. UX Recommendations
  6. Concluding Insights
  7. Analyst Contacts


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Electric Vehicles

Governments and environmentalists alike continue to push, rightfully so, to create cleaner methods of transport. But can electric vehicles fill that requirement? How can consumers be persuaded to switch? And is the automotive supply chain actually ready for this change?

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