In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

User Experience Evaluation: ReachNow Car-Sharing from BMW

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Report Summary:

Strategy Analytics conducted an expert UX evaluation of the ReachNow car-sharing service from BMW.  ReachNow serves a variety of car-sharing use cases remarkably well.  Its free-floating availability model with multiple vehicle types combines the best aspects of Daimler’s Car2Go service and GM’s Maven service.  To improve usability of ReachNow, minor changes around reserving, connecting to, and starting a vehicle are recommended.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Methodology

3.  Finding and Reserving a Vehicle

4.  Accessing the Vehicle
     4.1  Accessing a Pre-Reserved Vehicle
     4.2  Accessing an Unreserved Vehicle On the Street

5.  In-Vehicle Experience

6.  Ending a Journey

7.  Conclusions

8.  Analyst Contacts

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