In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

User Experience Evaluation: ReachNow Car-Sharing from BMW



Please contact us to discuss pricing Contact Us

Report Summary:

Strategy Analytics conducted an expert UX evaluation of the ReachNow car-sharing service from BMW.  ReachNow serves a variety of car-sharing use cases remarkably well.  Its free-floating availability model with multiple vehicle types combines the best aspects of Daimler’s Car2Go service and GM’s Maven service.  To improve usability of ReachNow, minor changes around reserving, connecting to, and starting a vehicle are recommended.


Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Methodology

3.  Finding and Reserving a Vehicle

4.  Accessing the Vehicle
     4.1  Accessing a Pre-Reserved Vehicle
     4.2  Accessing an Unreserved Vehicle On the Street

5.  In-Vehicle Experience

6.  Ending a Journey

7.  Conclusions

8.  Analyst Contacts

For more information about our services please contact us or email support@strategyanalytics.com
Buyer Research

Xiaomi a Premium Brand for UK Smartphone Buyers?

Find out more

Report

  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £1000.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message: