In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

User Experience Evaluation: Mercedes MBUX

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Report Summary:

Strategy Analytics conducted an expert evaluation of the Mercedes-Benz MBUX system in a Mercedes A250. The latest innovation from Mercedes incorporates a highly personalized experience for the instrument cluster as well as the center stack. MBUX includes Mercedes’ digital assistant for navigation, media, and select in-vehicle tasks. A Mercedes Me companion app provides additional functionality and wireless CarPlay provides even more choice, though barriers to setup and the overall MBUX experience may result in lower usage of that feature.

Table of Contents

1.       Executive Summary

2.       HMI

2.1     Displays

2.2     Steering Wheel Controls

2.3     Touchpad and Hard Keys

2.4     Hi Mercedes

3.       Personalization

3.1     Artificial Intelligence

4.       Mercedes Me

5.       Radio

6.       Media

7.       Navigation

8.       Phone

9.       Search

10.     CarPlay and Android Auto

11.     Conclusions

12.     Analyst Contacts

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