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In-Vehicle UX

User Experience Evaluation: Maven Car-Sharing



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Report Summary:

Strategy Analytics conducted an expert evaluation of the Maven car-sharing service from GM.  The reliance on a Bluetooth-enabled smartphone for vehicle access, return, and other tasks makes for a seamless and secure experience.  However, accessing the vehicle requires the user to be in close proximity, and the app’s connection to a reserved vehicle was not always reliable.  The leveraging of OnStar for in-vehicle help is a useful touch.  Within the mobile app, Maven cars are easy to search for by location or type.  While Maven serves some of the top car-sharing use cases quite well, it is insufficient for many others, and changes are recommended.


Table of Contents

1.  Executive Summary
2.  Introduction and Methodology
     2.1  Methodology
3.  Finding and Reserving a Vehicle
4.  Accessing the Vehicle
5.  In-Vehicle Experience
     5.1  OnStar
     5.2  Parking
     5.3  Fuel
6.  Returning the Vehicle
7.  Conclusions
8.  Analyst Contacts

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