Strategy Analytics conducted a user experience evaluation of LimePod, a free-floating car-share service from micromobility provider Lime. The Lime mobile app is required for every single car-related task, from registration to ending a rental. Though Lime’s reliance on a mobile app lends itself to a frictionless experience in bicycle or scooter-sharing, it can be problematic for some car rental scenarios. The exclusive use of Fiat subcompact cars also carries inherent benefits and disadvantages for specific car-sharing use cases.
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