In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

User Experience Evaluation: Hui Car Share from Toyota



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Report Summary:

Strategy Analytics conducted a user experience evaluation of Hui, a station-based car-sharing service from Toyota and Servco.  Though station-based car-sharing has inherent disadvantages over other forms of transport, it is uniquely advantageous for Hui’s unique target segment.  The mobile app is required for any-and-all car-related tasks, and though Hui is well-designed for certain points of a car-sharing user’s journey, the reliance on unreliable connectivity protocols remains a blocker in this space.

Table of Contents

1.  Executive Summary

2.  Registration and Cost Structures

3.  Finding and Reserving a Vehicle

4.  Accessing the Vehicle

5.  In-Vehicle and Active Rental UX

6.  Ending a Rental

7.  Insights and Recommendations

8.  Analyst Contacts

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