Author: Derek Viita


Publication Date: Nov 02 2017


Pages: 20


Report Type: Benchmark



 In-Vehicle UX

User Experience Evaluation: GM Super Cruise




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Report Summary:

Strategy Analytics conducted a user experience evaluation of the Super Cruise semi-autonomous driving system in the 2018 Cadillac CT6.  Super Cruise’s HMI has many of the same pros and cons as other semi-autonomous systems: controls are well-located, but visual assets are unclear, and an asset is missing at a crucial timepoint for safe operation.  Super Cruise scored relatively well on the IVX rating scale for semi-autonomous systems, as two drive-critical aspects of the system rated clearly one cut above its peers.  Design changes of the HMI at 2 timepoints could improve its usability tremendously.



Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  HMI
     3.1  Control Location
     3.2  Visual Displays

4.  Driving Tasks
     4.1  Availability of Super Cruise
     4.2  Hand-offs and Take-overs
          4.2.1  From Driver to Super Cruise
          4.2.2  From Super Cruise to Driver
     4.3  Vehicle Movements

5.  Final Impressions and IVX Rating

6.  Conclusions

7.  Analyst Contacts

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