In-Vehicle UX

User Experience Evaluation: GM Marketplace




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Report Summary:

Strategy Analytics conducted a UX evaluation of Marketplace, an on-board commerce platform from GM.  Although the concept has merit for certain in-car use cases, Marketplace does not serve these well, instead focusing on edge-case low-demand services.  Additional partners in all markets and a focus on desirable in-car services are badly needed in order for Marketplace to become viable.



Table of Contents

1.  Executive Summary

2.  Introduction

3.  UI and Interaction Model

4.  Marketplace Services

5.  Conclusions and Recommendations

6.  Analyst Contacts

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