In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

User Experience Evaluation: Gig Car Share from AAA

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Report Summary:

Strategy Analytics conducted a user experience evaluation of Gig, a car-sharing service from the American Automobile Association.  Mobility services aimed toward car-less millennials (especially in North America) are only as good as their apps and connectivity protocols, and unfortunately this is where Gig falls flat.  Free-floating car-sharing has numerous inherent advantages over station-based models, but the emphasis on use of a mobile app and unreliable connectivity for all car-related tasks creates a built-in blocker.

Table of Contents

1.  Executive Summary

2.  Registration and Cost Structures

3.  Finding and Reserving a Vehicle

4.  Accessing a Vehicle

5.  In-Vehicle and Active Rental UX

6.  Ending a Rental

7.  Insights, Recommendations, and COVID-19 Considerations

8.  Analyst Contacts

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