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In-Vehicle UX

User Experience Evaluation: Audi Congestion Assist

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Report Summary:

Strategy Analytics conducted a user experience evaluation of the Congestion Assist semi-autonomous driving system in the 2017 Audi A4.  Congestion Assist controls are co-located with controls for other relevant functions, but are hidden, making first-time use difficult.  Visual assets rely on small cluster icons, larger text warnings, and an optional schematic.  Driver-to-system hand-offs are missing one critical HMI aspect.  Congestion Assist scored relatively low on the IVX rating scale for semi-autonomous systems, as the overall practicality of the system remains in question.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  HMI
     3.1  Control Location
     3.2  Visual Displays

4.  Driving Tasks
     4.1  Availability of Congestion Assist
     4.2  Hand-offs and Take-overs
          4.2.1  From Driver to Congestion Assist
          4.2.2  From Congestion Assist to Driver
     4.3  Vehicle Movements

5.  Final Impressions and IVX Rating

6.  Conclusions

7.  Analyst Contacts

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