In-Vehicle UX



User Experience Benchmark: Toyota Prius Intelligent Parking Assist



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Report Summary:

Strategy Analytics conducted a user experience benchmark of the Intelligent Parking Assist system on the 2016 Toyota Prius.  First-time users of the system found the visual display difficult to understand, though the progress bar was useful.  Study participants lamented the lack of an audible alert indicating that a space was detected, and found the numerous other alerts annoying.  Many steering movements were not natural, especially during the back-in parking scenario.  All of these factors led most participants to rate the system negatively overall, leading to a relatively low IVX score.


Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  HMI
     3.1  Control Location
     3.2  Visual Displays

4.  Parking Tasks
     4.1  Searching
     4.2  Detection and Hand-off
          4.2.1  Parallel Park-in
          4.2.2  Parallel Park-out
          4.2.1  Back-in (Perpendicular)
     4.3  Parking Task Progress
          4.3.1  Adverse Event

5.  Final Impressions and IVX Rating

6.  Conclusions

7.  Analyst Contacts

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