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In-Vehicle UX

User Experience Benchmark: Tesla Autopilot

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Report Summary:

Strategy Analytics conducted a user experience benchmark of the Autopilot semi-autonomous driving system in the Tesla Model S.  First-time users found Autopilot impressive, despite several usability bugs.  Users praised the responsive speed adjustments and lane centering, but felt that staying perfectly centered within a lane was not always desirable.  Controls for initiating and adjusting Autopilot were somewhat easy to master with training, but the audible tones and the icons on the instrument cluster were far too subtle to be effective.  Implications for future autonomous driving systems, including challenges in gaining consumer trust, are discussed.

Table of Contents

1.  Executive Summary
2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology
3.  Initial Impressions and Handoff
4.  Cruise
     4.1  Lane change
     4.2  Abnormal events
5.  Takeover
6.  Final Impressions and User Interest in Autopilot
7.  Conclusions
8.  Contact the author of this report

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