In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

User Experience Benchmark: Tesla Autopilot

Please contact us to discuss pricing Contact Us

Report Summary:

Strategy Analytics conducted a user experience benchmark of the Autopilot semi-autonomous driving system in the Tesla Model S.  First-time users found Autopilot impressive, despite several usability bugs.  Users praised the responsive speed adjustments and lane centering, but felt that staying perfectly centered within a lane was not always desirable.  Controls for initiating and adjusting Autopilot were somewhat easy to master with training, but the audible tones and the icons on the instrument cluster were far too subtle to be effective.  Implications for future autonomous driving systems, including challenges in gaining consumer trust, are discussed.

Table of Contents

1.  Executive Summary
2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology
3.  Initial Impressions and Handoff
4.  Cruise
     4.1  Lane change
     4.2  Abnormal events
5.  Takeover
6.  Final Impressions and User Interest in Autopilot
7.  Conclusions
8.  Contact the author of this report

For more information about our services please contact us or email
Digital Health

As consumer and medical industries merge to provide a wealth of health data, challenges emerge. How do we meet the differing needs of patients, healthcare providers, caregivers, and administrators? How do we address interoperability issues? How do we win when it comes to digital health?

Find out more


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £1000.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left