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In-Vehicle UX

User Experience Benchmark: BMW M8 (Video)



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Report Summary:

Strategy Analytics conducted a UX benchmark study of the BMW M8 infotainment system.  The updated home screen is a noticeable improvement, personalization adds atouch of user delight, and BMW’s digital assistant  supports completion of complex tasks. Minor usability issues are discussed, as are the implications of high-mid landscape displays on UX and interior design.

Full pdf report can be found here.


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