In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

User Experience Benchmark: BMW M8



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Report Summary:

Strategy Analytics conducted a UX benchmark study of the BMW M8 infotainment system.  The updated home screen is a noticeable improvement, personalization adds atouch of user delight, and BMW’s digital assistant  supports completion of complex tasks. Minor usability issues are discussed, as are the implications of high-mid landscape displays on UX and interior design.

A video outlining these results can be found here.


Table of Contents

1. Executive Summary 4 

2. Introduction and Methodology 5 
2.1 Introduction 5 
2.2 Methodology 5 

3. Initial Impressions and Overview of HMI 7 
3.1 Console touchscreen and other physical elements 7 
3.2 Home Screen 9 
3.3 Speech recognition 12 
3.4 Gestures 13 

4. Infotainment Features 15 
4.1 Radio 15 
4.2 Navigation 16 
4.3 Connected Apps 19 
4.4 Smartphone Mirroring 20 

5. Final Impressions and Infotainment Benchmark Score 22 

6. Insights 23 

7. Analyst Contacts 24  

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