In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

User Experience Benchmark: BMW i3



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Report Summary:

Strategy Analytics conducted a UX benchmark study of the BMW i3 infotainment system.  Media, navigation, and communication tasks are evaluated using both the iDrive and BMW’s virtual assistant. The implications of deploying the same system across multiple vehicle classes with varying methods for interaction is key to the overall UX of this system.



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