In-Vehicle UX

User Experience Benchmark: 2018 Audi A8




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Report Summary:

Strategy Analytics conducted a user experience benchmark study of the dual-touchscreen infotainment system aboard a 2018 Audi A8.  First-time users reacted positively to the visually appealing layout of the A8.  Most tasks tested well, leading to a relatively high IVX usability score.  Despite this, one infotainment hub was a common source of frustration for study participants, and clearly needs refinement.



Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Initial Impressions and Overview of HMI
     3.1  Initial Impressions
     3.2  Speech Recognition

4.  Embedded Features
     4.1  Audio
          4.1.1  Radio
          4.1.2  Connected media
     4.2  Phone
     4.3  Navigation
          4.3.1  Destination entry and route cancellation
          4.3.2  Points of interest
     4.4  Climate control
     4.5  Multiple-step task

5.  Final Impressions and Infotainment Benchmark Score

6.  Insights

7.  Analyst Contacts


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