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In-Vehicle UX

User Experience Benchmark: 2016 Volkswagen Golf

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Report Summary:

Strategy Analytics conducted a UX benchmark study of the 2016 Volkswagen Golf, focusing on the integration of Apple CarPlay, Android Auto, and MirrorLink with the embedded infotainment system. Participants had difficulty in accessing CarPlay and Android Auto from the embedded infotainment system, and MirrorLink was very unstable across multiple devices. Participants also conducted a subset of tasks while driving on public roadways.

Table of Contents

     2.1     Introduction  5

     2.2     Methodology  5

     3.1     Initial Impressions  7

     3.2     Hard Keys  8

     3.3     Proximity Sensor 9

     3.4     Speech Recognition  10

     4.1     Audio  12

          4.1.1       Radio  12

          4.1.2       Connected Media  13

     4.2     Phone  16

          4.2.1       Placing a Phone Call 16

          4.2.2       Setting a Favorite  18

     5.1     Accessing CarPlay  19

     5.2     Accessing Siri 20

     6.1     Accessing Android Auto  21

     6.2     Accessing Android Auto Speech Recognition  21

     8.1     Methodology  25

     8.2     Phone  26

     8.3     Radio  26

     8.4     POI 26


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