In-Vehicle UX

User Experience Benchmark: 2016 BMW 7-Series




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Report Summary:

Strategy Analytics conducted a user experience benchmark on the 2016 BMW 7-Series focusing on natural language speech recognition, non-touch gestures, and BMW’s new touchscreen. Participants found most gestures to be unnecessarily redundant though shortcuts to multi-step processes were more compelling. Natural language showed promise as did the inclusion of voice barge-in. The addition of a touchscreen removes overreliance on iDrive.



Table of Contents

     2.1     Introduction  6

     2.2     Methodology  6

     3.1     Answering and Rejecting Phone Calls  8

     3.2     Changing the Volume  10

     3.3     Gesture Shortcut 11

     4.1     Activation  13

     4.2     System Voice  14

     4.3     Barge-In  14

     4.4     Speech Recognition Tasks  15

          4.4.1       Phone Calls  15

          4.4.2       Dictating Text Messages  15

          4.4.3       Tuning the Radio  17

          4.4.4       Playing Media from Smartphone  18

          4.4.5       Weather 18

          4.4.6       Traffic  19

          4.4.7       Destination Entry  20

          4.4.8       POI Search  22

7.         Contact the author of this report: 27

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