Strategy Analytics conducted a user experience benchmark on the 2016 BMW 7-Series focusing on natural language speech recognition, non-touch gestures, and BMW’s new touchscreen. Participants found most gestures to be unnecessarily redundant though shortcuts to multi-step processes were more compelling. Natural language showed promise as did the inclusion of voice barge-in. The addition of a touchscreen removes overreliance on iDrive.
1. Executive Summary 4
2. Introduction and Methodology 6
2.1 Introduction 6
2.2 Methodology 6
3. Gestural Interface 8
3.1 Answering and Rejecting Phone Calls 8
3.2 Changing the Volume 10
3.3 Gesture Shortcut 11
4. Natural Language Interface 13
4.1 Activation 13
4.2 System Voice 14
4.3 Barge-In 14
4.4 Speech Recognition Tasks 15
4.4.1 Phone Calls 15
4.4.2 Dictating Text Messages 15
4.4.3 Tuning the Radio 17
4.4.4 Playing Media from Smartphone 18
4.4.5 Weather 18
4.4.6 Traffic 19
4.4.7 Destination Entry 20
4.4.8 POI Search 22
5. Touchscreen 24
6. Conclusions 25
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