Author: Derek Viita


Publication Date: Oct 11 2018


Pages: 33


Report Type: Buyer Analysis



 In-Vehicle UX

Traffic, Weather, and Parking are Still the Killer App Use Cases for the Car




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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding interest in connected apps and services for their car. Apps and services which provide drive-relevant information such as traffic and parking are most desirable to consumers in all regions.  Differences in interest for “next level” apps such as social media readouts and customized internet radio are noted, particularly among certain tech adoption profiles.  Consumers’ demands for connected apps in China are notably different than in Western countries, which will lead to opportunities and challenges for future cockpit design.



Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Consumer Interest in Connected Apps and Services
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Insights

5.  New Questions and Next Steps for In-Car Apps and Services

6.  Appendix A:  Respondent Profiles

7.  Appendix B:  Survey Questions

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