In_Vehicle_UXIn Vehicle UX

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Author: Chris Schreiner
Publication Date: Jun 18 2010
Pages: 5
Report Type: Insight, Word
In-Vehicle UX

Traffic and Map Enhancements to Improve Navigation Experience

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Report Summary:

Strategy Analytics attended the Navigation and Location Summit Europe in Berlin, Germany June 15-16, 2010. Both conference presentations and information gathered in briefings with attendees pointed to upcoming enhancements to improve the user experience for navigation applications. The enhancements, including traffic prediction and user profiling can improve satisfaction with traffic and routing services and increase usage. Less download-intensive maps can ease consumers’ anxieties if more operators eliminate unlimited data plans. In addition, impressive results presented by Navteq from its pilot mobile advertising platform in Finland suggest a promising outlook for this emerging opportunity.

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