In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

TO GAS or Not to GAS, That’s the Question

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Report Summary:

In March 2017 Google announced Android Automotive OS. The value proposition was to provide ‘a seamless experience of all information, controls, and connectivity that it is infused with the driver’s identity, their digital life and context’. Polestar was the launch vehicle for Android Automotive OS with Google Automotive Services (GAS), with many other OEMs following. GAS provides best-in-class navigation and digital assistant without end users having to connect their phone or switch between these features and the embedded system. However, committing to AAO with GAS may not be the best UX strategy for all OEMs. 

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