In_Vehicle_UXIn Vehicle UX

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Author: Diane O'Neill
Co Authors: Chris Schreiner, Derek Viita
Publication Date: Jun 11 2020
Pages: 23
Report Type: Buyer Analysis
In-Vehicle UX

The Persistent Link Between Mobility Services and Car Buying

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Report Summary:

Strategy Analytics surveyed car owners in the US, Western Europe, and China to explore their usage of mobility services, and the impact of such usage on owners' timeline of intent to purchase another vehicle.  Usage of mobility services continues to correlate with an imminent car purchase, though this relationship has weakened somewhat in certain segments.  The impact of COVID-19 on future transport needs is discussed, as well as its potential impact on the relationship between car buying and MaaS usage.

Table of Contents

- Executive Summary

- Use of Alternative Transportation by Vehicle Owners/Leasers

- Car Purchase Intent Timelines

- Car Purchase Intent by Ride-Hailing Usage

- Car Purchase Intent by Car-Sharing/Car Club Usage

- Longer Term Impact of COVID-19 on Consumer Mobility

- Overall Insights

- Cars, Shared Transport, and What Comes Next

- More Information

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