In-Vehicle UX

The Most Important Use Cases for In-Car Connectivity




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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in on-board connectivity, and interest in connected apps for in-car use.  The presence of dedicated on-board connectivity is increasingly important to the purchase decision, especially in one particular region.  Some connected app use cases of greatest interest to automakers and their partners are those of least interest to consumers, indicating a disconnect between automakers and car buyers in many segments.

Table of Contents

- Executive Summary

- Methodology for Measuring Connected App Interest

- Interest in Connected Apps

- Importance of In-Car Connectivity to the Purchase Decision

- Overall Insights

- How to Design "Killer Apps" for the Car

- More Information

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